Marketing Specialist
August 21, 2015
The client
Our latest client is an Education and Training institute based in Sydney. Dealing with an increase in international students and also Australian Citizens/Permanent Residents training and education placement enquiries, they are now searching for a marketing specialist to join their team.
The role
You will be working within a small but team-oriented environment and will have a key role in the development and growth of the business through various marketing activities.
The role will own the marketing planning and strategy process and maintain for the team a single view of the SETI Pty Ltd marketing plan, ensuring all activities align. Managing the consolidated marketing budget, you will report to senior leadership on actual to forecast.
In this role, you will be responsible for an array of duties including but not limited to:
Regularly attend meeting with clients and distributers to increase product knowledge, account performance reviews and goal setting.
Plan and implement marketing directives and sales strategies on a national level (specific target demographics/scopes) to engage consumers and ensure sales goals are met.
Research to identify opportunities in the market
Implement, coordinate and manage advertising strategies to promote services and encourage customer awareness
Measure the success of the advertising campaigns and the effect they are having on the market
Use Social Media (Facebook, Twitter, etc.) to engage in advertising activities
Contact consumers to assess if there are any concerns about the products and service and enter information as part of the consumer feedback loop
Track and interpret trends and patterns in the market to ensure the company is well positioned for future purchasing
Collaborate on new campaigns and strategies to increase market exposure and new business
Produce creative collaterals (Brochures, Posters, Facebook ads etc.) using a variety of design software
Ability to collaborate internal and external stakeholders.
The requirements
1-2 years’ experience of professional marketing background
Relevant professional university qualification in a marketing related degree
High level of knowledge in quantitative research methodologies
Experience in the education and industry training sectors
Possess strong analytical and methodological research skills
Ability to deliver insights
Excellent interpersonal and communication skills
2 contactable referees to be included in the resume
